---
title: "SEO and the share image"
description: "How your website shows up in Google and when you send the link in messages. What you can change, and what Bulido handles for you."
locale: en
category: website
slug: seo-and-og
updatedAt: 2026-05-11
---
# SEO and the share image

SEO is how your website appears in Google search results. By default Bulido generates all the necessary elements for you, but you can override them.

In **Settings → Website**, **SEO** tab.

## Page title (browser tab and Google)

That's the first line someone searching on Google sees. Bulido writes a dedicated **Page title** during generation — typically the trade plus the main city, e.g. *"Bathroom renovation in Manchester — John Builder"*. Target length is 50–60 characters so Google doesn't truncate it.

You can rewrite it any time in the **Page title** field. Soft limit shown under the field is 60 characters (Google's cut-off); the technical maximum is 255. Lead with the most important phrase, no quotation marks, no emoji.

Every time you click **Regenerate from scratch** the AI rewrites this field together with the rest of the copy, so if you've tweaked it manually and want to keep your version, save it somewhere outside Bulido before regenerating.

## Meta description (text under the title in Google)

The short description Google shows under the title. Bulido generates it together with the rest of the copy. Edit it here in the **SEO** tab.

A good length is around 160 characters. Shorter and Google shows the full description; longer and it gets truncated.

## Share image (OG image)

That's the graphic that appears as a thumbnail when someone pastes a link to your website on Facebook, Messenger, WhatsApp, Slack, or in an email with link preview. Bulido **generates it automatically** from your logo (if you have one uploaded in your Bulido account) and business name.

In the **SEO** tab you can see a live preview. If you change the logo in **Settings → Your account**, the OG image updates automatically.

For now, Bulido doesn't let you upload your own OG image — we're working on it.

## What you won't find in the panel (and don't need)

- **Keywords** — Google hasn't used them since ~2009. Bulido doesn't include them.
- **Sitemap.xml / robots.txt** — Bulido handles these for you.
- **Schema.org / JSON-LD** — by default we generate basic structured data for a local business.

## How long until you appear in Google

Google typically discovers new pages in 1–3 days. The fastest way to get indexed is:

1. Link your website from somewhere else (Facebook business profile, Google Business profile).
2. In Google Search Console (if you use it), manually request indexing.

Bulido doesn't integrate with Search Console — you can set that up yourself by adding your subdomain there.

## Next

- [Editing content — headings, sections, ordering](/helpcenter/website/editing-content)
- [Website status — turning public visibility off](/helpcenter/website/status)